Visual brand, as represented through its individual brand components and marketing communications, has the potential to deliver a powerful impact beyond the sum of its parts. Through balance and discipline in print and digital execution, the right elements must work together in concert to project a recognizable consistency and comfortable familiarity.
From serving small and mid-sized clients, to non-profits, to even Fortune 100® companies, TCG achieves success by results we can measure. We tackle challenges and build brands, just as we grow relationships— through a shared-appreciation for maximizing budgets and surpassing goals.
What can TCG do for you?
Branding
Question: what is it? Hint: it’s not your logo, business card or website. Answer: it’s the personality of your organization. Acquiring trust and likability creates a healthy brand. TCG helps create, grow and maintain healthy brands through powerful creative that resonates with your audience.
Identity Design
Corporate Identity represents the cornerstone of visual brand— What’s in a name, logo, business card, stationery, and all that go together to create your identity? Everything. Identities that stand out are recognizable. We design custom corporate identities and evolve existing ones to stand-alone and integrate beautifully as anchors within their branded communications.
Print Design
Yes, printed communications still exude a timeless relevance even as the prevalence of print decreases. Impact defines success. The tactile nature of print—and the ability to appeal to four of the five human senses— ensures an enduring role in human communications.
Web & Digital Design
How your organization presents itself online is a statement of your qualifications. Is your website responsive? Are you reflected as the outstanding choice in your industry? Are your presentations aligned with the look and feel of your website? Work with TCG, and yours will.
Advertising
Long ago, author Mark Twain once remarked: “Many a small thing has been made big through the right kind of advertising.” Today, many mediums and channels compete for your ad budget. Whether it is TV, radio, outdoor, online or print, be where you need to be as often as needed. Let TCG help you make a plan, work the plan, and measure results.
Social Media
There is no denying it, the amount of time people spend on social media makes it a useful marketing tool. A sound, online digital strategy must include leveraging social media. Nowhere can disciplined execution look so effortless and fun. At TCG, we like the challenge of leveraging technology to make brands appear even more human.
Strategic Planning
What are your marketing goals and how will you achieve them? A roadmap will help to identify your destinations and how to get there. Whether your goals involve growing measureable market share, or setting the stage for a merger or acquisition, your success and reputation is our priority.
Video Production
Nothing tells a story like video. To sight and sound, it has the ability to bend time and space, to delight and engage the senses, to emote and evoke. Video is not just for big brands and broadcasts anymore. New technologies, zoned cable and production options to suit almost any budget mean all brands should leverage the power and versatility of video.
Tradeshows & Industry
Making an impact at a tradeshow involves much more than securing a booth space and showing up. Tradeshow marketing can be as fun as it can be creative. Let us show you how to generate pre-event publicity, presenting a powerful presence and re-engage with your post-event audience. Successful B2B interpersonal and industry communications require a marketing partner with a track record like TCG’s.